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PD Customer Service, Marketing & Sales Toolkit 3rd Edition (USB)

Author: Dr. Roberta Neault, Dr. Deirde Pickerell
Contributing Editor: Sandra Summerhayes
Format: USB Drive –  PDF 62 pgs, PowerPoint, Handouts
Date: 2020
SKU: CLPD-0055-0

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PD Customer Service, Marketing & Sales Toolkit 3rd Edition (USB)

Product Description

Personality Dimensions® can help any organization design effective sales and marketing campaigns, and customer service programs that recognize and accommodate the diverse preferences and communication styles of customers. The activities in this customizable Personality Dimensions® toolkit will help the sales and marketing team design displays, marketing campaigns and advertisements that better target their customers. Workshop participants can learn techniques to conduct more effective sales meetings, increase sales closures and meet the needs of diverse customers. By enhancing understanding of individual styles and preferences, Personality Dimensions® can provide a framework for organizations to reflect on which sales and marketing strategies are working and why, as well as what’s not working and what adjustments to make.

The 3rd edition includes an all-new PowerPoint presentation with an updated design and graphics. Also included are companion activities for delivering a customer service, marketing & sales workshop virtually, and additional handouts.

Each toolkit provides:

  • a workshop outline relevant to the workshop theme
  • a quick overview of a basic Personality Dimensions® workshop
  • basic Personality Dimensions®  handouts
  • handouts specific to the workshop theme
  • a customized PowerPoint® presentation
  • several exercises, tailored to the workshop theme, for:
    – getting started (icebreakers)
    – intensifying the temperaments (brightening)
    – working together and embracing differences (blending)
    – developing the least-preferred style (stretching)

Recognizing that we all like to individualize our workshops, this package also includes PowerPoint® presentation and masters of workshop handouts that you can customize to meet the objectives of your clients. Each Toolkit provides facilitator’s notes for each activity, complete with learning objectives and detailed instructions. Many exercises include tips for customizing and suggested variations; all exercises include instructions for debriefing.

One of the best features of the Toolkits is the time that they save you in producing your own workshops. This is time that you could be using to promote your services or conduct programs, and time is money. Workshop preparation can often take up as much as a week of your time, but the Toolkits have it all, from complete activity outlines to a beautifully designed, professional PowerPoint® presentation.

The real bonus to you is that you can go back to your existing clients with totally new focuses and sets of outcomes. You can generate repeat business with relative ease: an introductory day workshop, followed by a day of team building, followed by a day of leadership development or sales/marketing/customer service focus, followed up with a day on work-life balance. Four sessions with one client, with whom you have an established rapport, is easier to book than four separate introductory sessions with four new clients!

PD Customer Service, Marketing & Sales Toolkit 3rd Edition (USB)

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